PhiCube™ introduces another completely new concept in technical analysis. It is called PhiCube™ “fractal packing”. This makes it possible to define probable price targets and reversal times well in advance. Fractal packing is an advanced analytical technique, but it also lends itself to ambiguous interpretations. For this reason, Bo Williams de-emphasizes its use in trading, focusing instead on the simplicity of the Santo™ and MIMA™.
Even though fractal packing does not generate trade signals, Erv has found it very valuable for helping to identify trend exhaustion and identifying what he calls "fractal dominance" and "rolling fractal" conditions. Knowing these conditions is extremely valuable in anticipating future price behavior. At times projections have even proven accurate almost to "the penny". Needless to say, successfully using such capability can have a significant effect upon portfolio performance.